We help leading companies build DTC capabilities.
From strategy to hands-on delivery, we help you build the capabilities needed to launch, scale and optimise direct-to-consumer models.
DTC.agency is a hands-on growth consultancy founded by Matt Lane, with over 15 years' experience building high-growth direct-to-consumer businesses — including a successful exit to one of the world's largest FMCG companies.
Our Services
- Strategy & Innovation — Helping established businesses identify where DTC fits, shape the opportunity and turn strategic ambition into a practical launch plan.
- Customer Acquisition — Building and running campaigns, funnels and conversion journeys needed to reach, attract and convert direct customers.
- Retention, Loyalty & CRM — Designing and implementing the CRM, lifecycle and loyalty activity needed to build stronger direct customer relationships and increase lifetime value.
- Customer Experience — Improving the journeys, touchpoints and feedback loops that shape how customers discover, buy, use and stay with the brand.
- Operations, Tech & Capability — Designing and helping implement the operating model, systems and internal capabilities needed to make DTC work inside a larger organisation.
About the Founder
Matt Lane leads every client relationship personally. He has started DTC brands from a kitchen table and launched wildly successful new DTC ventures for some of the biggest companies on the planet.